Hi, Target Audience

Age: 3-9 years old, 13-19 years old, 20-32 years old.
They are three age groups I am focus on.
3-9 years old child, they are a young age of target audience, most of them are girls. My character is a kind a lovely doll for girls. It looks cute, fashion, also with a strong deformability. Girls like to compare with dolls. My product could be something go to catch their eyesight. It doesn't matter they probably cannot understand the means of every photo. All I want is they can enjoy it by reading them also would like to be a part of my photo.


13-19 years old teenager, they start to think about their life, tryi to find a life style which they love to be. Love new things, high technical, something with different emotions, be unique, like to show. Teenager is a group carefree, most of teenagers no need to worry about to pay all the bills. No need to worry tomorrow is good or bad, they like to enjoy the moment right now. Sometimes, a little sadness likes salt of their life, although they are happy all the time. Study just a part of their teenager life, fall in love with someone who doesn't know, argue with parents, interested in being a cool person. They are looking forward to be an adult. My product just want to catch their eyesight, be a direction of their emotion, create a new style of life in their mind. Makes them want to be like photos.


20-32 years old, they are adult, they started to worry about their future, jobs, money, bills, also marriage. They started to review their childhood when their were carefree, no needs to worry all the bills, jobs, future, and money. When people at this age, all most of them have been confused with future, angry with the society, shout about the things they think is unfair. They just need a moment can let them to remember how happiness they were. This is my aim for adults.


Income: £30-£2000, or ?
It doesn't really matter how much they earn. What ever who they are, they all have been through same generation as anyone else in the world, from baby to child, from child to teenager, from teenager to adult, and then getting old and die.


Family size: It could be big or small, but probably people are from divorced family with broken heart.


Education: Between primary school to university graduate.


Occupation: no specific


Gender:70% on female 30% on male. Female loves doll more than men.


Nationality/Race: Most of them for Asia, Europe and American may like it.


Region of the world: no specific


Climate: no specific


Behaviour: E- journal


Brand loyalty: white collar worker and student.

Marketting Thinking for Show

What if I am in the group, but I didn't realised that I was a part of them. It was my fault that I have been out of college for three weeks time.

While I was travelling around China, I did thought about how to give up information to people in Penwith College or in Penzance.

I would like to put our show exhibition details on radio station, bus,local galleries. Some of our group members wear similar style of cloths, in t, in their right hand, right artifices, backpacks, bags, cloths what ever, tie on a balloon, but it must be on the right side.  It can be any colour, any size we like. Information of shows should write on Balloons.

They have to go down to town, going to some public places to walk around. The idea of this, not only was it about to give peoples information, but also catch people's eyes.

The reason why must wear similar style cloths, tie on balloons on right side, wear similar cloths means we are in a same group. Although we are using different balloons, in different size, in different colours. It still shows that we are together.

Balloon means dream, it feels light, but it looks contain lots things inside it, but it still able to fly, lose them, the things inside, It cannot fly anymore. Balloon is a amazing stuff.

Tie balloons on right side, means we think we are 'right', we think what are we  doing it is correct. Although balloon looks easy to break, but it likes our dream, light, with lots of things but easy break.

We only have to use a line to control our balloon, likes we control our dreams by ourselves, not by someone else. We are the only one will be able to control them.


If it could be able to run, here is the budget outline I have made below.

Colourful whiteboard maker pens: 
Nobo Drymarker for Drywipe Flipchart and OHP Bullet Tip Assorted Ref 1901077 [Wallet 6] £6.55 (Amazon price.) max order 1 pack
http://www.amazon.co.uk/Nobo-Drymarker-Drywipe-Flipchart-Assorted/dp/B000I5SBVC/ref=sr_1_30?s=officeproduct&ie=UTF8&qid=1301402616&sr=1-30

Colourful balloons:  
Assorted 12" Balloons Party Pack £6.88(Amazon price) max order 1 pack
http://www.amazon.co.uk/Assorted-12-Balloons-Party-Pack/dp/B001693NX0/ref=sr_1_13?s=officeproduct&ie=UTF8&qid=1301402855&sr=1-13

Plain Foil Hearts and Star balloons £1.99 each (Partydelights price) max order 8
http://www.partydelights.co.uk/balloons/plain-foil-balloons.aspx

Marble Balloons £0.55 each (Partydelights price) max order 8

http://www.partydelights.co.uk/themes/balloons-marble.aspx

Novelty Shaped Balloons £0.29-1.75 each (Partydelights price) max order 8
http://www.partydelights.co.uk/themes/novelty-balloons.aspx


helium canisters:
Helium 30 £24.99 each  (Partydelights price) max order 1 bottle
http://www.partydelights.co.uk/helium/HELI30.html 

Balloon ribbons:
Curling Ribbon Rolls from 46m-91m (150ft - 300ft) £1.35 each  (Partydelights price) max order 2
http://www.partydelights.co.uk/themes/balloons-ribbons.aspx?pmo=11