Age: 3-9 years old, 13-19 years old, 20-32 years old.
They are three age groups I am focus on.
3-9 years old child, they are a young age of target audience, most of them are girls. My character is a kind a lovely doll for girls. It looks cute, fashion, also with a strong deformability. Girls like to compare with dolls. My product could be something go to catch their eyesight. It doesn't matter they probably cannot understand the means of every photo. All I want is they can enjoy it by reading them also would like to be a part of my photo.
13-19 years old teenager, they start to think about their life, tryi to find a life style which they love to be. Love new things, high technical, something with different emotions, be unique, like to show. Teenager is a group carefree, most of teenagers no need to worry about to pay all the bills. No need to worry tomorrow is good or bad, they like to enjoy the moment right now. Sometimes, a little sadness likes salt of their life, although they are happy all the time. Study just a part of their teenager life, fall in love with someone who doesn't know, argue with parents, interested in being a cool person. They are looking forward to be an adult. My product just want to catch their eyesight, be a direction of their emotion, create a new style of life in their mind. Makes them want to be like photos.
20-32 years old, they are adult, they started to worry about their future, jobs, money, bills, also marriage. They started to review their childhood when their were carefree, no needs to worry all the bills, jobs, future, and money. When people at this age, all most of them have been confused with future, angry with the society, shout about the things they think is unfair. They just need a moment can let them to remember how happiness they were. This is my aim for adults.
Income: £30-£2000, or ?
It doesn't really matter how much they earn. What ever who they are, they all have been through same generation as anyone else in the world, from baby to child, from child to teenager, from teenager to adult, and then getting old and die.
Family size: It could be big or small, but probably people are from divorced family with broken heart.
Education: Between primary school to university graduate.
Occupation: no specific
Gender:70% on female 30% on male. Female loves doll more than men.
Nationality/Race: Most of them for Asia, Europe and American may like it.
Region of the world: no specific
Climate: no specific
Behaviour: E- journal
Brand loyalty: white collar worker and student.
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